TRM Leadership

Bruce Baron is the Vice President of Marketing at TRM, where he leads brand strategy, demand generation, and market positioning to strengthen the company’s presence across industries and client segments. With more than two decades of experience in go-to-market leadership, Bruce has a proven track record of driving growth, reinvigorating product portfolios, and guiding organizations through complex market transformations. 

Prior to joining TRM, Bruce spent 20 years at IBM as a Product Marketing Lead, where he helped bring new technologies and solutions to market, build global brand equity, and enable sales success at scale. He holds certifications in Product Management, Product Marketing, AI Technologies, and Strategy Consulting, equipping him with the expertise to align innovation with client value. 

An MBA graduate and seasoned mentor, Bruce is passionate about upskilling teams, fostering cross-functional collaboration, and delivering marketing programs that accelerate growth while enhancing customer engagement.